ELEV-MM 010: Media And Public Relations

ELEV-MM 010: Media and Public Relations

Course Number: ELEV-MM 010

Duration: One day

Course Description:

Managing how others perceive your organization is critical in today’s competitive and highly connected environment. Media and public relations play a central role in shaping reputation, building credibility, and communicating value. Strong public relations skills help individuals and organizations form meaningful networks, manage visibility, and respond effectively in both routine and high-pressure situations.

Media and Public Relations provides learners with practical, hands-on tools for managing their professional image, communicating strategically, and building productive relationships with the media and the public. Learners explore networking, communication planning, media relations, crisis communication, and social media as a public relations toolkit, all with the goal of strengthening influence and expanding opportunity.

By the end of this course, learners should be able to:

• Network for success
• Manage meet-and-greet opportunities
• Dress appropriately for professional situations
• Write clear and effective business communications
• Set and support meaningful goals
• Manage media relations
• Plan for issue and crisis communication
• Use social media as a public relations tool
• Deliver effective employee communication

Course Modules:

Module One: Networking for Success (Part One)

• Creating an effective introduction
• Making a strong first impression

Module Two: Networking for Success (Part Two)

• Minimizing nervousness
• Using business cards effectively
• Remembering names

Module Three: The Meet and Greet

• The three-step process
• The four levels of conversation

Module Four: Dressing for Success

• The meaning of colors
• Interpreting common dress codes
• Deciding what to wear

Module Five: Writing

• Business letters
• Writing proposals
• Reports
• Executive summaries

Module Six: Setting Goals

• Understanding goals
• SMART goals
• Helping others with goal setting

Module Seven: Media Relations

• Television
• Print
• Web presence, blogs, and the internet

Module Eight: Issues and Crisis Communication Planning

• Gauging the impending crisis level
• Providing feedback and insights
• Determining how information will be distributed
• Tracking overall impact

Module Nine: Social Media as the Public Relations Toolkit

• Blogs
• Wikis
• Podcasts
• Social benchmarks
• RSS feeds

Module Ten: Employee Communications

• Verbal communication
• Non-verbal communication and body language
• Email etiquette
• Negotiation skills
• Making an impact

The Media and Public Relations course helps learners strengthen their communication strategy, expand their networks, and manage public perception with confidence and professionalism. Join now to build the skills needed to communicate value, manage media relationships, and represent yourself and your organization effectively.