ELEV-MW 011: Social Media Marketing

ELEV-MW 011: Social Media Marketing

Course Number: ELEV-MW 011

Duration: One day

Course Description:

Social media is deeply embedded in modern communication, making it an essential component of contemporary marketing strategies. Organizations must engage social platforms to connect with audiences, increase visibility, and remain competitive. Before implementing social media initiatives, it is important to understand both the benefits and the potential risks associated with each platform.

The Social Media Marketing course helps learners understand how to use social media platforms strategically and responsibly. Learners will explore major social media channels, identify target audiences, evaluate performance metrics, and weigh the advantages and limitations of each platform. By developing a structured approach to social media marketing, learners can make informed decisions that support brand awareness and customer engagement.

By the end of this course, learners should be able to:

• Understand the purpose and use of different social media platforms
• Identify and engage target audiences
• Monitor and measure social media performance
• Evaluate advantages and limitations before making marketing decisions

Course Modules:

Module One: Facebook

• Advantages and limitations
• Likes and comments
• Posts and links
• Tracking and measurement

Module Two: YouTube

• Advantages and limitations
• Channel management
• Content and voice
• Tags and measurement

Module Three: Twitter

• Advantages and limitations
• Brand voice
• Tags and links
• Tracking and measurement

Module Four: LinkedIn

• Advantages and limitations
• Optimizing profiles for search
• Groups and links
• Tracking and measurement

Module Five: TikTok

• Advantages and limitations
• Advertisement types
• Tracking and measurement
• Content strategies

Module Six: Pinterest

• Advantages and limitations
• Pins and boards
• Traffic and links
• Tracking and measurement

Module Seven: Tumblr

• Advantages and limitations
• Posting and conversation
• Links
• Tracking and measurement

Module Eight: WhatsApp

• Advantages and limitations
• Account setup
• Major app features
• Advertising

Module Nine: Snapchat

• Advantages and limitations
• Audience targeting
• Advertising
• Tracking and measurement

Module Ten: Instagram

• Advantages and limitations
• Niche and quality
• Hashtags
• Tracking and measurement

The Social Media Marketing course supports learners in making informed, platform-specific marketing decisions that strengthen engagement and brand visibility. Strengthen digital marketing strategies and apply practical social media insights when you join now and begin building confident, measurable campaigns.