ELEV-MW 011: Social Media Marketing

The following is the course description for the Social Media Marketing Course:

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits, as well as the risks, of using different social media platforms to reach current and potential customers.    

With our “Social Media Marketing” workshop, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons.    

Course Objectives:  

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.    

You Will:

At the end of this workshop, participants should be able to:   

• Understand different social media platforms   
• Identify audience 
• Monitor and measure performance   
• Consider pros and cons before making decisions  

  

  Target Student:

Course Core Competencies:  

Module 1: Facebook  

Topic A: Pros/ Cons  

Topic B: Likes/ Comments  

Topic C: Posts/ Links  

Topic D: Tracking and Measurement  

Module 2: YouTube  

Topic A: Pros/ Cons  

Topic B: Channel  

Topic C: Content and Voice  

Topic D: Tags and Measurement  

Module 3: Twitter  

Topic A: Pros/ Cons  

Topic B: Voice  

Topic C: Tags and Links  

Topic D: Tracking and Measurement  

Module 4: LinkedIn

Topic A: Pros/Cons

Topic B: Optimize Search in Profile

Topic C: Groups and Links

Topic D: Tracking and Measurement

Module 5: TikTok

Topic A: Pros/Cons

Topic B: Advertisement Types

Topic C: Tracking and Measurement

Topic D: Content

Module 6: Pinterest

Topic A: Pros/Cons

Topic B: Pins and Boards

Topic C: Traffic and Links

Topic D: Tracking and Measurement

Module 7: Tumblr

Topic A: Pros/Cons

Topic B: Posting and Conversation

Topic C: Links

Topic D: Tracking and Measurement

Module 8: WhatsApp

Topic A: Pros/Cons

Topic B: Account Set-Up

Topic C: Major App Features

Topic D: Advertising

Module 9: Snapchat

Topic A: Pros/Cons

Topic B: Audience

Topic C: Ads

Topic D: Tracking and Measurement

Module 10: Instagram

Topic A: Pros/Cons

Topic B: Niche and Quality

Topic C: Hashtags

Topic D: Tracking and Measurement