ELEV-MW 013: Tradeshows Staff Training

Participating in a trade show can be a significant investment for your company, and adequate preparation is the key to success. Unprepared participation can be more damaging than not attending at all. Every individual in your booth represents your company; hence, their preparedness is critical. Trade show attendees typically plan their visit in advance, so ensure your company is on their list.

Equip your team with the essential skills to excel at trade shows through our “Trade Show Staff Training” course. A well-executed trade show appearance can benefit your company in numerous ways, including the significant advantage of closing sales at half the cost compared to other methods. Get your staff trained and ensure a successful presence at your next trade show.

Course Highlights:

Module One: Getting Started
– Housekeeping Items for a Smooth Workshop
– Setting Expectations with Pre-Assignment
– Action Plans and Evaluations for Future Improvement

Module Two: Pre-Show Preparation
– Preparing for Physical Challenges
– Crafting an Effective Elevator Speech
– Establishing a Productive Schedule
– Engaging with Attendees Strategically
– Case Study for Practical Insights
– Module Two: Review Questions for Reinforcement

Module Three: Booth Characteristics and Setup
– How to Make Your Booth Stand Out
– Creating a Comprehensive Booth Manual/Checklist
– Utilizing Technology in Your Booth
– Strategic Selection of High-Traffic Areas
– Case Study on Effective Booth Setup
– Module Three: Review Questions for Assessment

Module Four: Booth Characteristics and Setup (II)
– Importance of Effective Signage
– Aligning Booth Design with Your Brand
– Creating Private Areas When Necessary
– Focusing on a Central Message
– Case Study to Reinforce Booth Setup Concepts
– Module Four: Review Questions for Learning Validation

Module Five: During the Show (I)
– Defining Company Objectives for the Show
– Showcasing Your Product Effectively
– Creating Memorable Engagements
– Leveraging Social Media for Visibility
– Case Study on Successful Show Practices
– Module Five: Review Questions for Comprehension

Module Six: During the Show (II)
– Classic Do’s and Don’ts at Trade Shows
– Implementing Gamification Strategies
– Navigating the Show Floor for Opportunities
– Minimizing Distractions for Maximum Impact
– Case Study for Real-Life Situations
– Module Six: Review Questions for Skill Reinforcement

Module Seven: Qualifying Visitors
– Knowing the Right Questions to Ask
– Engaging in Effective Qualifying Conversations
– Observing Body Language Clues
– Enhancing Listening Skills
– Case Study on Qualifying Visitors
– Module Seven: Review Questions for Comprehension

Module Eight: Engaging the Right People
– Prioritizing Prospective Customers
– Managing Time Wasters (Catch and Release)
– Dealing with Press and Competitors
– Case Study to Illustrate Selective Engagement
– Module Eight: Review Questions for Learning Validation

Module Nine: The Rules of Engagement (I)
– Starting Conversations with Open-Ended Questions
– Recording Essential Prospect Information
– Crafting Specific and Effective Messages
– Securing Commitments from Prospects
– Case Study on Engagement Rules
– Module Nine: Review Questions for Application

Module Ten: The Rules of Engagement (II)
– Creating a Welcoming Booth Environment
– Understanding the Do’s and Don’ts of Business Cards
– Developing Observational Skills for Effective Engagement
– Maintaining Professionalism Outside the Booth
– Case Study to Illustrate Engagement Rules (Continued)
– Module Ten: Review Questions for Understanding

Module Eleven: After the Show
– Reviewing and Ranking Your Leads
– Timely Follow-Up with Leads
– Sending Information Promptly to Interested Parties
– Lessons Learned and Improvement Opportunities
– Case Study on Post-Show Actions
– Module Eleven: Review Questions for Skill Reinforcement

Module Twelve: Wrapping Up
– Wisdom and Insights from Industry Experts
– Comprehensive Review of Key Concepts Covered
– Takeaways and Valuable Lessons Learned
– Completion of Action Plans and Participant Evaluations for Course Enhancement

Prepare your team for trade show success by enrolling in our “Trade Show Staff Training” course. Equip your ambassadors with the knowledge and skills they need to make your company a must-visit destination at your next trade show.